lululemon | Enlite Bra Launch

As UX Lead for web, I was tasked with creating a new page to support the launch of a new and unique halo product—the Enlite Bra. The page needed to serve as both a product detail page and landing page. It needed to convey a unique marketing message, tell an innovation and design story, communicate key product features and benefits, and support a new sizing system. I worked in close collaboration with the Product Design and eCommerce teams to devise a page strategy and design that supported these objectives.

In designing the layout of the page, I worked closely with the lululemon Brand Team and the partner agency conducting the photo and video shoots to ensure the page design could adequately convey the intended marketing message, and accommodate the assets and content they were creating.

Due to the innovative design and construction of the bra, a new measurement technique and sizing system was created. I designed a fit and sizing page section to incorporate videos that instructed users on the correct measurement technique, and devised the system by which a user could enter their measurements and receive a recommended bra size.