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lululemon | Global Website Redesign

lululemon athletica

Lululemon is the multi-billion-dollar athletic apparal brand that spawned the “athleisure” fashion trend.

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Global Website Redesign

While at lululemon I was the primary in-house UX Designer involved in the Global Website Redesign project. The project was a collaboration between the in-house UX team and an outside agency—Sapient Nitro. I worked in close collaboration with the Director of UX at lululemon, and the agency team to develop the navigational concept and content strategy for the new site.

 
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I worked collaboratively with Sapient Nitro's UX team to create detailed, annotated wireframes describing the functionality of every page template and component on the site. We also created global component guides documenting error handling, navigation, and functional differences for different countries and regions, among other things.

 
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I worked closely with the agency design team and lululemon’s Brand team to ensure visual design treatment aligned with wireframe functionality and satisfied our requirements for accessibility and site performance.

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